Entrepreneurship
Digital Entrepreneurship and Business Plan
Business model, digital marketing and customer development.
Curriculum and scope
About the course
The course teaches how to turn a business idea into a measurable business plan: customer definition, value proposition, pricing and simple cash flow. Each participant works on their own idea.
The second part covers marketplace and social commerce channels, product listing, shipping and returns. The course is the first step of the Digital Trade Bridge programme; those who complete it can move on to the store-opening stage.
Learning outcomes
What will you learn in this course?
- Turning an idea into a business plan
- Customer definition and value proposition
- Pricing and simple cash flow
- Marketplace and social commerce channels
- Product listing, shipping and returns
Target group
Who is it for?
Parent programme
Digital Trade Bridge
From consumer to producer: young people who build their own e-commerce business in four steps; 1 store, 1 sale, 1 certificate.
Programme pagePlanning notice: Course durations, capacity and curriculum flow are finalised when the term calendar opens. Pre-registered members are informed of changes through the member panel.