Digital Trade Bridge
From consumer to producer: young people building their own e-commerce business in four steps.
Producer in four steps
An end-to-end merit mechanism that turns passive youth potential into digital export and e-commerce power.
Awareness
Data analysis of shopping habits and training in marketplace logic. Transforming consumer reflexes into commercial understanding.
Competence
Technical training from Trendyol, Hepsiburada and Amazon experts. Algorithm optimisation and global marketplace operations.
Practice
"Build Your Own Site" workshop using project partners' infrastructure. Real inventory, shipping integration and test order simulation.
Sustainability
Formal incorporation with chambers of commerce and micro-finance support. Sole proprietorship set-up and tax incentive guidance.
At the end of the programme
Every young person who successfully completes the training comes away with 3 tangible and measurable core assets.
Every young person opens their own digital shop. Products listed on a live marketplace and a ready payment infrastructure.
At least one successful sales experience. Practice in order fulfilment, customer communication and invoicing.
A valid digital competency certificate. A coded digital document that employers can verify.
What you will learn
Hands-on gains at a real computer with active marketplace tools, rather than theoretical lectures.
Opening a marketplace account and listing products
Store approval, category rules and variant management on the Trendyol, Hepsiburada and Amazon panels.
Product photography and description writing
Professional shooting techniques with simple studio lighting, SEO-friendly titles and persuasive copy assisted by artificial intelligence (AI).
Pricing, shipping and returns processes
Commission calculation tables, shipping barcode agreements and returns management that protects customer satisfaction.
Digital marketing and social media
Meta ad set-ups, target audience analysis, organic content strategy and budget management.
Payment infrastructure and invoicing
Virtual POS integration, steps for issuing e-Archive and e-Invoice documents, and secure payment collection mechanisms.
Incorporation and micro-finance
Guidance on the young entrepreneur tax exemption, Bağ-Kur premium support and KOSGEB grant routes.
Related courses
The academy modules that form the foundation of this programme.
Digital Entrepreneurship and Business Planning
A foundational certificate programme focusing on the business model canvas, digital marketing, e-commerce infrastructure and customer acquisition strategies.
AI and Digital Skills
Practice in preparing product images, creating content, customer support bots and data analytics with generative AI tools.
Target roles
Sample roles — not actual job listings
Digital Export Assistant
Managing the overseas e-commerce (Etsy, Amazon Global) operations of local SMEs and producers, listing optimisation and logistics tracking.
Digital Marketplace Operations Specialist
Running stock synchronisation, campaign management, coupon set-ups and customer satisfaction operations across multi-channel marketplaces.
Micro Business Owner
An independent entrepreneur who has registered their own brand, sells products independently through a sole proprietorship and generates direct income from digital trade.
Who it is for
Which groups of young people does Future Factory aim to bring tangible change to with this programme?
Young People at Home
Young people not in education or employment (NEET) who have internet and a computer at home but cannot find the right guidance and technical mentoring.
- check_circle Building basic skills from scratch
- check_circle Focus on breaking social isolation
Small Producers and Artisans
Producers of handicrafts, textiles, ceramics, food or gifts whose knowledge of digital marketing and marketplace integration is limited.
- check_circle Bringing physical production to the digital shop window
- check_circle Income growth by cutting out intermediaries
Transition from Shop Assistant and Courier Work
Young workers stuck in low value-added, precarious service sectors who want to acquire a lasting, future-oriented professional competence.
- check_circle Flexible evening/weekend courses
- check_circle Starting your own business or working remotely
Apply to this programme
Move from a passive consumer identity to a digital producer running your own business. Participation is supported by project partners.
Course catalogue
Courses in this programme
Artificial Intelligence
AI and Digital Skills
Generative AI, digital tools and the fundamentals of problem solving.
4 hafta · Online · Beginner
Artificial Intelligence
Data Analysis and Climate Literacy
Interpreting data, reading indicators and awareness of climate data.
6 hafta · Online · Beginner
Entrepreneurship
Digital Entrepreneurship and Business Plan
Business model, digital marketing and customer development.
5 hafta · Online · Beginner
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